Jeff Bezos, the creator of the largest and most successful retailer in the western world, Amazon, once said
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
Well, that’s true! A remarkable customer experience is undoubtedly vital for business growth. Success is guaranteed when a company works to improve or enhance the customer experience. Amazon runs its business model prioritizing- customer experience, customer success, and customer loyalty. Working in this manner has helped this eCommerce giant to grow rapidly and become the world’s largest online retailer with more than 300 million monthly active users and more than 2 million sellers.
Today, the success of Amazon is notable, and as a result, startups around the world are also inspired. Amazon has faced a struggle from the journey of selling books to selling almost under the sun, all over the world. Startups worldwide also hunt for a guide to create a website (the first step towards their dream) like Amazon that can make the journey a little easier for them.
Here’s a guide to creating an Amazon-like eCommerce website that will answer all your questions. Take a look-
Steps To Follow For Amazon-like Website Development
The following points shed light on the necessary points you should follow to create a successful and highly-interactive eCommerce portal like Jeff Bezos’ Amazon.
Step 1: Choose An ECommerce Platform
Once the business strategy is defined and elaborated well, the next step is to choose the right eCommerce platform to develop your marketplace. You can go with the most popular eCommerce platforms, such as Magento, Bigcommerce, Shopify, etc. Pick the one that matches your ideas perfectly.
Step 2: Buy A Reliable Hosting And Give Name To Your Website
Purchase a stable hosting server. It can be expensive, but it has the ability to handle the load on the website. We suggest you use cloud hosting. It is costly but can end you up with a multipurpose server. After choosing the server, give the right name to your website. The name should be short and catchy enough that customers can remember it.
Step 3: Architecture Building
We suggest hiring experienced software developers to build the right architecture for your website. They can build secure, high-performance, and scalable architecture for your website.
Secure: eCommerce websites must store personal confidential data and user’s payments to prevent malware attacks. High-performance: Users don’t like to wait. The website should respond to the user’s inputs faster. A slow website can negatively impact business revenue and growth. Scalable: The website should be scalable enough to add new features, apply the latest technologies, and name necessary changes with the changing technological environment.
Step 4: Create An Interactive Design
Focusing on the designing part of the website is also crucial to building an Amazon-like website. It must provide seamless navigation so that users can easily navigate through your site.
Step 5: Development Process
The website development phase is the most complicated stage and may take three-four months to one year. Software developers develop your website using various technologies and tools.
Creating a website like Amazon is a little complicated. You have to trust the developer’s expertise and be patient. Remember technology required for Amazon-like website development may vary because development teams can use different programming tools to build your site or achieve a specific goal. But there is a tech stack you can use to create eCommerce websites.
Front-end: HTML5, JavaScript, CSS Frameworks and libraries: React, Angular, Vue Databases: MongoDB, Redis, MySQL, AWS Payment gateway: Braintree, Stripe, PayPal, Back-end: Java, Ruby, Perl, Python Utilities: Elasticsearch, Amazon A/B Testing, Amazon EC2, Nginx, Google Analytics
Step 6: Testing
The final step on our list is testing that should be implemented by QA engineers to ensure the website is free of errors or not. These professionals perform adequate testing, A/B testing, and other testing stages.
Features to Focus On to Build a Website Like Amazon
One-click Ordering
“1-Click'' button strategy has changed the whole online eCommerce world. Customers simply enter the billing, payment, and shipping information and click one button to place an order. This button replaced several actions that made the order process long.
Notifications
Amazon notifies the user about the order, refunds, reports, account changes, updates, trending, tips from Amazon, and more. You must include this feature on your website and provide finger-click access to what they are interested to know.
Registration and User Profiles
There are two types of profiles - buyers and sellers, where users need to enter the necessary information to use the website.
Buyers- Buyers add the information, including their names, email addresses, and passwords. Sellers- They need to provide their company names, addresses, phone numbers, tax information, etc.
Homepage
The home page must have a clear navigation system, relevant product suggestions based on the purchasing history and viewing, and product filters (by price range, location, type, colors, etc.)
Advanced Product Search
Amazon offers a number of products under a roof and this is why they have added the advanced search filter option to make the product search easier. Make sure your website also has an advanced product search filter.
Admin Dashboard
A multifunctional dashboard is required for marketplace administrators. This dashboard allows the admin to customize plenty of settings like listings, filters, shipping and payment methods, categories, etc.
Ratings and Reviews
Customers always check the ratings and reviews while making purchases. Amazon has features like IP address checks and reviews acceptance only from registered users. Make sure your website also has room for ratings and reviews.
Product Pages
It is crucial to provide a product page to sellers to help them create new products and manage them. The page should display product information, including price, description, availability, warranty, delivery info, high-quality photos, and more.
Product Images
Amazon uses high-quality images to display the product and make it more informative. This eCommerce giant imposes a few standards. For instance, images should use only specified formats (PNG, GIF, TIFF, JPEG), have sufficient dimensions, occupy 85 percent of the frame, and have a white background color. They also use a slider to display products with all details. Make sure your website embraces all these features.
Wishlist
A wishlist is a crucial feature to include on your website as it increases user engagement. It helps customers save goods that they like or want to buy in the future.
Shopping Cart
Another feature that must be on your eCommerce website is the shopping cart that helps buyers store their products before making a final purchase. Make sure the web developer has added this feature to your website.
Shipping Options
Your online marketplace should provide the best delivery option to the customers. On Amazon, vendors can ship the product by themselves or use Fulfillment by Amazon.
Keeping in mind all these features while eCommerce website development can help you craft a site that would look and work like Amazon.
Conclusion
Amazon is a perfect blend of technology and ideas. With the rate at which this company is growing, soon it may be A for Amazon, not Apple. If you have a business idea like this eCommerce giant, discuss it with experts of 75way. As a leading eCommerce development company, 75way can turn any idea into a reality utilizing the right tools and technologies.
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